The Reputation & Brand Recognition of a Healthcare Provider is Everything.

A guide to increasing your client census and revenue

CLIENT SATISFACTION

In today’s healthcare environment you have to be the best.  The most desired healthcare provider.  The place with the waiting list.

Healthcare providers today face tremendous competition.  Healthcare consumers today are more educated than ever. With the internet and the expansive media your organization is an open book.  With increased scrutiny by surveyors, and payers that continuously look for ways to decrease or eliminate reimbursement, you must to be proactive in your efforts to provide quality care, client safety, and client and staff satisfaction. 

Today, more than ever, it is necessary to continuously showcase your excellent reputation.  Our outreach team creates opportunities to promote your organization and to publicize the good work you do.  And your client census and revenues will increase.  

D. James Marketing is more than just a marketing company.  We are experienced in the healthcare industry.  We know your world. 

D. James Marketing has assembled a team of national leaders and experts in all areas of organizational safety and quality.  We provide an economical alternative to assist your staff in client satisfaction, identification of potential deficiencies, instituting a plan of correction, documentation, and risk management.  As a part of your team we will keep your organization in front of your competition. 

D. James Marketing.   Your solution to a positive bottom line. 

+ STAFF SATISFACTION

Ask a healthcare worker why they went into the healthcare field and they will tell you to help people.

Staff satisfaction is an important component in the positive reputation of your organization.  Every one of your employees must create an image of caring -- a place where your clients want to go for services.  A place they will refer others because of the positive experience they have received.

Regulatory compliance and paperwork create daily challenges and stress.  Non-compliance can trigger deficiencies, fines, or decreases in reimbursement for your organization. 

As part of your team we can work together to streamline processes and save money.  Asking staff for ways to provide better service can go a long way in enhancing the reputation of your organization.

We can work with your management team and your staff to create staff satisfaction.

= REPUTATION AND REVENUE

Lets’ face it.  Everyone wants to use a healthcare provider with the best reputation.  A healthcare provider’s reputation determines patient census.  The more your positive reputation is communicated to the public and other healthcare providers the higher your census will be, the more staff will want to work for your organization, and the more revenue you will achieve.

Your organization’s reputation is directly related to your census and your bottom line. 

D. James Marketing is part of your team.  We will work with the owners, management, staff and members of the community to find outreach opportunities and to publicize them.  We will create a sense of pride in your organization and the good work you do.

Reputation is everything.

Our services include:

• Publicity and Public Affairs
• Quality Improvement and Risk Management
• Staff and Client Satisfaction Surveys and Programs
• Financial Reimbursement Strategies
• Strategic Planning
• Business Plan Development
• Cost Savings Strategies
• Advertising and Marketing
  • Brochures
  • Radio, TV and Print Media Development & Production
  • Videography:  Organization overview, commercial preparation
  • Newsletters, Direct Mail Campaigns, Community Outreach
• Internet Solutions, Web Development
• Educational Symposiums and Expos

PATIENT SAFETY AND SATISFACTION

Assuring patient safety and satisfaction are undisputable ways to decrease liability, risk and malpractice.  More and more healthcare providers are faced with decreased reimbursement caused by injuries or infections acquired in a facility that are deemed preventable.

Other non-facility healthcare providers will benefit from proactive safety initiatives and publicity, as well.  A provider that highlights client safety will be one that is sought after and profitable.

Incidents cost healthcare providers money and are a risk to their reputation and revenue.  A proactive facility that prevents injuries and illnesses will save money, legal liability and regulatory scrutiny.

D. James Marketing will offer your organization solutions.  We have assembled a team of national leaders and experts in all areas of organizational safety and quality.  We will become a part of your team and put your organization in front of your competition.  We can help you achieve your goals for patient and staff satisfaction and safety.

Speakers are available to present the following seminars to healthcare facilities and community organizations:

• Falls
• Infection
• Safety Education, Literacy and Communication
• Medication Safety
• Surgery Safety
• Compassionate Communication Training
• Proactive not Reactive Care Giving
• Staff Motivation

Publicity services are available to communicate your organization’s commitment to the health, safety and well being of your patients.

To promote patient safety for 2009, D. James Marketing is advocating for hand washing.  Our “Ask Me If I Washed My Hands” campaign is available for use by healthcare facilities.  Please contact us for more information on this program.