What is Marketing?

There always seems to be confusion about what marketing really means. There are many parts that make up the marketing of any product or service.

Marketing is not just one thing, one brochure, one ad, or one person involved in the process. In the end, marketing is selling.

Some organizations have “marketers”, or staff we affectionately call “feet on the street”. These are your sales force, the staff that go out and tout what your organization does . . . More